Alex Wills
Chief Experience Officer & Head of Metaverse Solutions, disguise
Alex Wills is disguise’s Chief Experience Officer and Head of Metaverse Solutions, responsible for delivering the overall brand & user experience across every touch point of the business. Alex has been focused on immersive and spatial technologies, platforms and xR design for over 15 years and is now leading the charge within disguise to develop its end-to-end metaverse solution stack for brands, studios, broadcasters and bands. Prior to disguise, he has built out the content studios at two of the most innovative digital design agencies, AKQA and R/GA. He has directed and delivered global brand campaigns for Nike, Google and Beats by Dre, led digital transformation projects for Siemens & Diageo and has been a leading industry figure in the xR space, working closely with Magic Leap to bring their first product to the market.