Marcelo Amstalden Möller
Global Brand & Marketing Director Premium Beer Portfolio, Heineken
Marcelo is an international Marketing executive with +20 years expertise in leading Consumer Goods and Strategy Consulting firms.Currently, he is the Global Brand & Marketing Director Premium Beer Portfolio at HEINEKEN Group B.V. He executes operations associated with global expansion of Heineken's international premium portfolio, involving finest craft lagers, wheat beers, and IPAs. Steers several marketing operations such as positioning, brand strategy, communication, innovation, sourcing, and international roll-out & footprint.